Our Story
Cristina Bacara
Founder - Communications Consultant
I’m Cristina Bacara, a communications consultant and founder of Story Craft Studio. Since 2019, I’ve worked across the non-profit, government, and education sectors, helping organizations clarify their messages, engage supporters, and communicate with confidence.
Over the years, I’ve led projects ranging from public-facing campaigns and donor communications to internal updates and stakeholder engagement. I also bring experience writing grant applications and helping to manage grants once they’re awarded, so I understand how storytelling, strategy, and compliance need to work together. That mix of experience means I know how to balance mission, policy, and people, and how to adapt a story for different audiences—board members, community partners, donors, or the general public.
I started Story Craft Studio because I genuinely love helping people tell their stories better. Whether it’s shaping a big-picture narrative or polishing a single key message, I enjoy drawing out what matters most and making it clear, compelling, and accessible.
Outside of work, I’m happiest spending time with my husband and our son. They’re a daily reminder that communication is ultimately about relationships—which is exactly how I approach the work I do with my clients.
If you’re looking for a collaborative, thoughtful partner to help make your communications clearer—and more human—I’d love to connect.
Bianca Garcia
Social Media Consultant
I am a Digital Marketing and Content Specialist with experience leading marketing campaigns, social media strategies, content creation, email marketing, and website management across Canada. I currently work with an event team, where I develop digital marketing strategies, manage national campaigns, and lead influencer and paid advertising initiatives for major events across the country.
Throughout my career, I have worked with organizations and brands including Gusto 54 Restaurant Group, Black Women Film!, and JEMS Boutique. My experience spans content marketing, social media management, e-commerce, influencer partnerships, website development, and digital advertising. I have created campaigns across the restaurant, non-profit, retail, and event industries, helping organizations strengthen their online presence and connect with their audiences.
I am a graduate of Holland College’s Marketing & Advertising program and hold certifications in Digital Marketing and Email Marketing through HubSpot Academy. I combine creativity with data-driven strategy to build meaningful campaigns, tell compelling stories, and help brands connect with their communities.
Sharon Wang
Business Strategy Consultant
I am a strategy and management consultant who helps organizations define their direction, make informed decisions, and turn strategy into action.
I earned a bachelor's degree in Finance from Western University and an MBA in Strategy from the University of Toronto. Over the past decade, I have worked across industry and consulting, including roles with multinational company Brose, boutique consulting firm Impact Consulting, and global consulting firm Accenture.
Through these experiences, I have supported startups, small businesses, nonprofit organizations, public sector clients, and Fortune 500 companies. My work focuses on helping organizations better understand their industry, customers, and stakeholders; identify opportunities for growth and impact; develop business plans and strategic roadmaps; and align their activities and investments with their goals.
I believe strategy should provide clarity and direction, not sit on a shelf. My experience in strategy, business transformation, and entrepreneurship allows me to help organizations develop practical plans that create meaningful results and lasting impact.
At Story Craft Studio, I focus on strategy, growth, performance management, and customer insights. Together with my colleagues, we help organizations turn strategy into action and achieve their goals with confidence.